What's Your E-Commerce Review Strategy Score?

Discover how well your online business is leveraging customer reviews to drive sales and build trust. In just 3 minutes, you'll get a personalized assessment of your review management maturity and uncover specific gaps holding back your growth. Find out what Canadian retailers are doing right—and what you might be missing.

How actively are you currently managing and requesting customer reviews?

I rarely ask customers for reviews or don't have a formal process in place. I occasionally request reviews, but it's inconsistent and not well-timed. I have a system for requesting reviews at key moments (3-5 days post-delivery). I consistently request reviews with optimized timing and track response rates.

How do you typically respond to negative customer reviews?

I ignore negative reviews or respond defensively without offering solutions. I respond occasionally, but often after significant delays. I respond professionally within a few days and attempt to resolve issues. I respond promptly to all feedback, address concerns genuinely, and track outcomes.

What's your current approach to review authenticity and compliance?

I sometimes incentivize positive reviews or use questionable methods to boost ratings. I focus on collecting reviews but don't have clear transparency guidelines in place. I use modest, ethical incentives and clearly disclose my review collection methods. I maintain strict authenticity standards, transparent practices, and monitor for fake reviews.

How are you currently using reviews to improve your business and SEO?

I collect reviews but don't analyze them or use the feedback for improvements. I occasionally read reviews but haven't implemented a systematic analysis process. I analyze review trends and use insights to improve products/services and some SEO efforts. I systematically analyze reviews, implement improvements, and strategically leverage them for SEO and local search.

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