How Ready Is Your Digital Marketing Strategy?

Discover where your digital marketing strategy stands right now. In just 4 quick questions, we'll evaluate your goal clarity, audience understanding, channel strategy, and measurement approach. Get personalized insights on what's working, what's missing, and exactly what to focus on next to attract more qualified customers and scale your revenue.

When it comes to your business goals, which statement best describes your current situation?

I want more customers, but I haven't defined specific, measurable goals yet. I have some goals in mind, but they're not fully documented or SMART-formatted. I have clear SMART goals, but I'm not consistently tracking progress against them. I have documented SMART goals and actively monitor progress monthly.

How well do you understand your target audience in the Canadian market?

I haven't created detailed buyer personas yet—I'm marketing broadly to everyone. I have a general idea of who my customers are, but no formal personas or research. I've created some buyer personas with basic demographic and pain-point information. I have detailed, data-backed personas including values, preferences, and where they spend time online.

Which best describes your current approach to choosing digital marketing channels?

I'm trying to be everywhere—social media, email, ads, SEO—but spreading myself too thin. I'm using 3-4 channels, but I'm not sure which ones are actually driving results. I've selected 2-3 channels based on where my audience is, and I'm seeing some traction. I've strategically chosen 2-3 channels where I can dominate, with clear ROI tracking for each.

How do you currently measure the success of your digital marketing efforts?

I don't track specific metrics—I just hope marketing is working and adjust when things feel off. I track some basic metrics like website traffic, but I'm not sure how to act on the data. I track key metrics monthly and make adjustments, but I'm not fully connecting them to business outcomes. I track metrics weekly, connect them directly to business goals, and optimize continuously based on data.