What's Your Social Media Marketing Readiness Score?

Discover how well-prepared your Canadian business is for social media marketing success. In just 4 quick questions, we'll evaluate your current strategy, platform choices, content approach, and measurement practices. Get an honest assessment of where you stand and receive a personalized action plan to transform your social media presence from invisible to unstoppable.

How consistently are you currently posting on social media?

We post sporadically—sometimes multiple times a week, then nothing for weeks We post 1-2 times per week, but it's not always planned We maintain a consistent 3-4 posts per week with a loose content calendar We post 3-5 times weekly with a planned content calendar and stay flexible for trending moments

How do you currently measure your social media success?

We don't really track anything—we just post and hope for the best We check follower count and likes occasionally, but don't dive deeper We track engagement rate and click-through rate monthly We review conversion rate, cost per acquisition, and ROAS weekly to optimize campaigns

What's your primary content strategy on social media?

Mostly promotional—we focus on selling our products and services Mix of promotional and some value content, but not very intentional We follow the 80/20 rule with mostly value content and some promotion We balance educational, entertaining, community-focused, and timely content that resonates with Canadian audiences

How do you engage with your audience on social media?

We rarely respond to comments or messages—social media is mainly for broadcasting We respond to comments occasionally, but response times are slow We respond to most comments within 24 hours and ask some questions to encourage dialogue We engage daily, respond promptly, create community spaces for interaction, and leverage user-generated content

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