What's Your PPC Advertising Readiness Score?

Discover where you stand with PPC advertising for your Canadian business. In just 4 quick questions, we'll evaluate your campaign strategy, budget optimization, and conversion focus. Get your personalized readiness score and unlock a tailored action plan to stop wasting money and start driving real results.

How are you currently approaching keyword selection for your PPC campaigns?

I'm guessing keywords based on what sounds relevant to my business. I'm using basic research tools but haven't organized keywords into logical ad groups. I'm using keyword research tools and grouping related keywords, but I'm not tracking negative keywords. I'm doing thorough keyword research, organizing into ad groups, and actively managing negative keywords.

What happens after someone clicks your PPC ads?

They land on my homepage—I'm not sure where exactly. I have different landing pages, but they're not specifically tailored to match my ad messages. I have targeted landing pages that match most of my ad copy, but I haven't tested them. I have conversion-optimized landing pages that match each ad group, and I'm testing variations regularly.

How do you currently measure the success of your PPC campaigns?

I track clicks and impressions, but I'm not sure about actual conversions or ROI. I'm tracking some conversions, but I don't have clear conversion tracking set up across all campaigns. I'm tracking conversions and cost-per-acquisition, but I'm not analyzing by keyword or ad group. I'm tracking ROAS, cost-per-acquisition, and conversion rates by keyword and campaign for continuous optimization.

How do you allocate your monthly PPC budget across campaigns?

I divide my budget equally across all campaigns regardless of performance. I adjust budget occasionally, but I don't have a clear strategy based on performance data. I allocate more budget to better-performing campaigns, but I haven't tested new platforms or strategies. I allocate budget to top performers, test new strategies regularly, and use remarketing to maximize ROI.