How Mature Is Your Digital Marketing Tech Stack?

Discover where your marketing technology strategy stands right now. In just 4 quick questions, we'll assess your current tool adoption, integration level, and readiness to scale. You'll get a personalized evaluation showing exactly which tools you should prioritize next—and which gaps are costing you the most money. Perfect for Canadian businesses ready to optimize their digital marketing efforts.

How are you currently managing your customer data and interactions?

We use spreadsheets or basic email lists—no centralized system We have a CRM, but it's not fully integrated with other tools We use a CRM that connects to some of our marketing platforms Our CRM is fully integrated with email, analytics, and social media tools

What's your current approach to email marketing?

We send occasional emails manually—no automation or segmentation We use basic email lists with minimal segmentation We have email automation set up for some customer journeys We run sophisticated automated campaigns with advanced segmentation and A/B testing

How do you currently track and analyze your marketing performance?

We don't have formal analytics—we rely on gut feeling and estimates We use basic Google Analytics, but don't dig deep into the data We have analytics tools set up and review reports monthly We use integrated analytics platforms with real-time dashboards and data-driven optimization

How many marketing tools do you currently use, and how well do they work together?

We use 1-2 tools that don't integrate—lots of manual data entry We use 3-4 tools with minimal integration—some data silos exist We use 5-6 tools with partial integration—most systems communicate We use 6+ integrated tools that work seamlessly together as one unified system

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