How Strong Is Your Canadian Digital Marketing Strategy?

Discover which critical mistakes might be sabotaging your digital marketing efforts right now. In just 4 quick questions, we'll evaluate your current approach to local targeting, goal-setting, mobile optimization, channel focus, and content strategy. Get your personalized assessment and learn exactly what to fix first to start seeing real results.

How do you currently approach targeting Canadian audiences in your digital marketing?

I treat Canada the same as the US market with generic messaging I've started customizing messaging but haven't addressed regional differences or bilingual content I customize for regional differences and offer some French content, but inconsistently I strategically customize messaging by region and maintain consistent bilingual content across all channels

What best describes your current approach to measuring digital marketing success?

I don't have specific KPIs—I just track general metrics like page views and followers I track some metrics but struggle to connect them to actual business results and revenue I track conversion rates and customer acquisition cost, but my goals aren't formally documented I have clearly defined SMART goals and track conversion rate, CAC, LTV, and ROAS consistently

How optimized is your digital marketing for mobile users?

My website and ads are primarily designed for desktop; mobile is an afterthought My site is responsive, but I haven't tested mobile performance or optimized loading speeds I've optimized mobile design and tested most touchpoints, but haven't done comprehensive mobile testing I design mobile-first, regularly test on devices, and optimize loading speeds and conversions for mobile

How do you allocate your digital marketing budget across channels?

I spread my budget thinly across 5+ channels trying to be everywhere at once I'm active on 3-4 channels but haven't strategically chosen them based on where my customers are I've identified my top 2-3 channels and focus most resources there, with some testing on others I strategically dominate 2-3 core channels with proven ROI before expanding to new channels