How Ready Is Your Brand for 2026 Social Media Marketing?

Discover where your Canadian business stands on the five game-changing social media marketing trends reshaping the industry. In just 4 quick questions, you'll identify which trends you're mastering, where you're falling behind, and exactly what to prioritize next. Get a personalized assessment and a clear roadmap to stay ahead of your competitors.

How much of your social media content strategy currently focuses on short-form video (TikTok, Instagram Reels, YouTube Shorts)?

We haven't started creating short-form video content yet. We're experimenting with short-form video but it's not a priority yet. Short-form video is part of our strategy, but we're still refining our approach. Short-form video is a core pillar of our content strategy with consistent output.

How would you describe your current approach to community engagement on social media?

We mainly post content and don't actively engage with comments or messages. We respond to comments occasionally, but it's not systematic or timely. We have a community management process in place with regular engagement. Community engagement is a strategic priority with dedicated team members and fast response times.

Which best describes your influencer marketing strategy?

We don't currently work with influencers. We've considered influencer partnerships but haven't found the right fit. We work with a mix of macro and micro-influencers with varying results. We strategically partner with micro and nano-influencers whose values align with our brand.

How transparent are you with customers about data collection and privacy practices?

We collect data but don't actively communicate about privacy practices. We have a privacy policy, but we don't actively communicate our data practices to customers. We communicate our privacy practices and are working toward more transparency. We prioritize privacy-first marketing with clear, proactive communication about how we use customer data.