What's Your Influencer Marketing Readiness Score?

Discover if your Canadian business is truly ready to launch a successful influencer marketing campaign. In just 4 quick questions, we'll assess your strategy maturity, influencer selection skills, and performance tracking capabilities. Get personalized insights on where you stand and exactly what to fix before your next campaign—so you avoid costly mistakes and maximize ROI.

When it comes to choosing influencers for your brand, what's your current approach?

We focus mainly on follower count—bigger numbers mean better results, right? We look at follower count but also check engagement rates occasionally. We evaluate engagement rates, audience demographics, and content quality before outreach. We have a detailed framework: demographics, engagement, brand alignment, authenticity, and follower verification.

How do you currently measure the success of your influencer marketing campaigns?

We don't really track anything specific—we just hope for the best. We track likes, comments, and follower growth on the influencer's posts. We use discount codes and basic tracking links to monitor some conversions. We implement unique codes, tracking links, conversion pixels, and UTM parameters for full ROI measurement.

Before launching an influencer partnership, do you define clear campaign objectives?

Not really—we just reach out to influencers and see what happens. We have a general idea, like 'get more awareness,' but nothing documented. We define specific goals like website traffic or email list growth for each campaign. We establish measurable objectives aligned with business goals, with success metrics defined upfront.

How do you currently balance creative freedom with brand guidelines in influencer partnerships?

We send detailed scripts and expect influencers to follow them exactly. We provide guidelines but sometimes the content feels forced or inauthentic. We give clear briefs with key messages but allow creative freedom in execution. We have a strategic process: clear briefs with key messages, but full creative autonomy for authentic content.