What's Your Email Marketing Maturity Level in Canada?

Discover where your email marketing strategy stands right now. In just 4 quick questions, we'll assess your current approach, identify gaps, and show you exactly what's holding you back from the 73% of Canadian businesses that are still using outdated tactics. Get a personalized action plan to start dominating your inbox and converting subscribers into loyal customers.

How do you currently manage your email subscriber list?

I send the same message to everyone on my list, regardless of their interests or behaviour. I've started dividing my list into basic groups (like new vs. existing customers), but it's not very consistent. I segment by demographics and purchase history, and I test different approaches regularly. I use advanced multi-factor segmentation based on behaviour, engagement, and lifecycle stage—fully automated.

What's your biggest challenge with email open rates right now?

I'm not sure what my open rates are, and I don't have a system to track them. I track open rates, but my subject lines are generic and I'm not testing different approaches. I A/B test subject lines regularly and adjust send times, but results are still inconsistent. I craft personalized, curiosity-driven subject lines, test send times by segment, and consistently achieve 25%+ open rates.

How are you currently handling email compliance and mobile optimization?

I'm not doing much with either—I send emails and hope they work on all devices. I know CASL exists and I try to be compliant, but I'm not sure if my emails look good on mobile. I follow CASL guidelines and test emails on mobile, but I don't have a consistent process. I have automated systems for CASL compliance, all emails are mobile-optimized, and I test across multiple devices before sending.

Which email marketing tools and automation are you currently using?

I'm managing emails manually or using basic tools—no automation at all. I use a basic email platform, but I'm not taking advantage of automation features. I have welcome sequences and some automated campaigns, but they need optimization. I use an advanced platform with sophisticated automation—welcome sequences, abandoned cart, re-engagement, all running efficiently.