How Ready Is Your Digital Marketing Strategy?

Discover where your Canadian business stands with digital marketing. In just 4 quick questions, we'll assess your current approach, identify gaps, and reveal exactly what's holding you back from dominating your market online. You'll get personalized insights on audience targeting, channel selection, content strategy, and measurement—plus a clear action plan to transform your results.

How well do you currently understand your target audience's pain points and buying behaviour?

I haven't really researched this—I'm guessing based on what seems right. I have some basic demographic data, but I'm missing deeper insights about what motivates them. I've done surveys and interviews, and I have a fairly clear picture of their needs. I have detailed audience personas with psychographics, pain points, and regional preferences mapped out.

Which best describes your current approach to choosing digital marketing channels?

I'm trying to be everywhere—Facebook, Instagram, TikTok, LinkedIn, Google Ads, and more. I'm active on a few platforms, but I'm not sure if they're the right ones for my audience. I've chosen 2-3 main channels based on where my audience spends time, but I'm still testing. I've strategically selected my channels, tracked performance, and I'm dominating the ones that work best.

How are you currently measuring the success of your digital marketing efforts?

I'm tracking vanity metrics like followers and page views, but not much else. I'm tracking some conversions, but I don't have clear attribution for which channels drive results. I'm monitoring conversion rates and CAC, but I could be more systematic about it. I have proper tracking in place with UTM parameters, and I review conversion metrics, CAC, and ROAS weekly.

How frequently do you review and adjust your digital marketing strategy based on performance data?

I set my campaigns and don't really revisit them unless something goes wrong. I check in occasionally, maybe once a quarter, but I don't make major adjustments. I review performance monthly and make tactical adjustments, but strategy stays mostly the same. I conduct weekly metric reviews, monthly deep-dive analysis, and quarterly strategy adjustments.