How Marketing-Ready is Your Canadian Business?

Discover where your digital marketing strategy stands right now. In just 4 quick questions, we'll assess your approach to local SEO, mobile optimization, audience targeting, and data analytics. Get an honest evaluation of your strengths and the specific gaps that could be costing you customers—plus a personalized action plan to fix them.

How are you currently handling local search optimization for your Canadian business?

I haven't set up a Google Business Profile or thought much about local SEO I have a Google Business Profile, but I'm not sure if it's fully optimized or getting results I've optimized my Google Business Profile and created some location-specific content I have a comprehensive local SEO strategy with optimized profiles, citations, and location-specific content across all my service areas

What's your current approach to mobile experience and design?

My website is primarily designed for desktop—mobile users get a poor experience My site is responsive, but I haven't tested load times or user experience on mobile devices My site is mobile-friendly with decent load times, but I'm still making some improvements My website loads in under 3 seconds on mobile, has thumb-friendly navigation, and I regularly test the mobile experience

How well-defined is your target audience?

I market to pretty much anyone who might be interested—I haven't created specific buyer personas I have a basic idea of who my customers are, but I haven't documented detailed personas I've created buyer personas with demographics and some pain points, but I'm still refining them I have detailed buyer personas including demographics, psychographics, pain points, goals, and buying behaviors—and I use them to guide every decision

How data-driven is your current marketing strategy?

I don't track metrics or measure results—I just launch campaigns and hope they work I track some basic metrics like traffic, but I don't have clear goals or a system for optimization I monitor conversion rates, ad spend, and engagement, but I'm inconsistent about acting on the data I track all key metrics (conversion rate, CAC, ROAS, engagement, CLV), review them regularly, and adjust my strategy based on insights