How Prepared Is Your Digital Marketing Strategy?

Discover which critical digital marketing mistakes might be holding your Canadian business back. In just 4 quick questions, we'll assess your current approach to audience research, mobile optimization, goal-setting, and data-driven decisions. Get personalized insights on where to focus your efforts for maximum ROI—and receive a custom action plan to start fixing costly errors today.

How well do you currently understand your target audience in Canada?

We launch campaigns based on assumptions about who might be interested We have basic demographic data but haven't conducted deep audience research We've created buyer personas and occasionally interview customers We maintain detailed buyer personas, conduct regular interviews, and analyze competitor audiences

What's your current approach to mobile optimization and testing?

We design primarily for desktop and assume mobile will work fine We have a responsive design but rarely test actual mobile performance We test on mobile devices occasionally and optimize load times We prioritize mobile-first design, test regularly on actual devices, and monitor load times under 3 seconds

How do you currently define and track your digital marketing goals?

We aim for vague goals like 'more sales' or 'better engagement' without specific targets We set some goals but don't track them consistently or measure against them We establish SMART goals and track key metrics, but review them infrequently We define specific SMART objectives, track relevant KPIs weekly, and adjust strategy based on data

How data-driven is your current marketing decision-making process?

We make most decisions based on gut feeling or what competitors are doing We collect some analytics data but rarely analyze it or act on insights We review analytics monthly and test occasional campaign variations We continuously test elements, analyze data across channels, and optimize based on clear insights