What's Your B2B Digital Marketing Readiness Level?

Discover where your Canadian B2B company stands in adopting digital marketing innovations. In just 4 quick questions, we'll assess your current strategy, technology adoption, and competitive positioning. Get personalized insights on which innovations matter most for your business, plus a clear roadmap for closing the gap between your current approach and industry-leading practices.

How is your company currently approaching data-driven decision-making in marketing?

We rely mostly on intuition and past experience; data collection isn't structured We collect data but struggle to translate it into actionable insights We use analytics tools to track performance and adjust campaigns regularly We leverage predictive analytics and AI to anticipate customer behaviour and optimize in real-time

Which digital marketing technologies has your B2B company currently implemented?

We're still using traditional email marketing and basic SEO We have marketing automation and CRM tools, but they're not fully integrated We use AI-powered personalization, account-based marketing, and customer data platforms We've fully integrated AI, predictive analytics, ABM automation, chatbots, and omnichannel systems

How does your team currently handle the skills gap around emerging digital technologies?

We haven't addressed this; it's not a priority yet We've identified the gap but are struggling to find budget or time for training We invest in ongoing training for our existing team on new tools and technologies We have a dedicated strategy for hiring specialized talent and continuous upskilling across the team

What's your biggest challenge in scaling digital marketing innovations across your organization?

Integrating new technologies with legacy systems is too complex and costly Budget allocation—we're unsure which innovations will deliver the best ROI Keeping pace with rapid platform changes while maintaining campaign consistency We have a clear implementation roadmap and are optimizing for continuous improvement