What's Your Digital Marketing Readiness Score?

Discover where your business stands in its digital marketing journey. In just 4 quick questions, we'll evaluate your current strategy, audience understanding, and implementation readiness. You'll get a personalized assessment revealing exactly which digital channels will drive the most impact for your Canadian business—plus a clear action plan to get started this week.

How clear are your digital marketing goals right now?

I haven't defined specific goals yet—I'm just exploring I have a general idea (like 'get more visibility') but it's not written down I have clear goals, but I'm not sure how to measure progress I have specific, measurable goals with tracking in place

How well do you understand your ideal Canadian customer?

Not really—I serve whoever comes to me I have a general sense, but haven't documented buyer personas I have documented personas, but I'm not sure where they spend time online I have detailed personas and know exactly which channels they use

Which digital marketing channels are you currently using?

None—I'm just starting my digital presence One channel (like a basic website or social media account) 2-3 channels, but posting is inconsistent Multiple channels with consistent, strategic content

How do you currently track the success of your marketing efforts?

I don't track anything—I just hope it's working I check social media followers or website visits occasionally I monitor basic metrics, but I'm not sure what they mean I track metrics tied to business goals and optimize weekly

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