What's Your Social Media Strategy Score?

Discover how well your brand's social media strategy stacks up against Australian market standards. In just 4 quick questions, we'll assess your current approach to content, engagement, platform selection, and analytics. Get a personalised score and actionable insights on exactly where to focus next for maximum impact.

How do you currently approach content creation for social media?

We post whenever we have something to share—no real schedule or plan We post regularly but haven't defined specific content pillars or themes We have content pillars and post on a consistent schedule, but rarely test new formats We have a documented strategy with pillars, consistent schedule, and regular testing of new formats

How actively do you engage with your audience on social media?

We rarely respond to comments or messages—engagement isn't a priority We respond occasionally, but it's inconsistent and often feels generic We respond within a few hours with personalised replies most of the time We respond within the first hour with genuine, personalised engagement and actively engage with audience content

Which platforms does your brand prioritise, and why?

We're on all major platforms equally—we haven't really thought about where our audience actually is We focus on 2–3 platforms based on gut feeling, but haven't done deep audience research We've researched our audience and chosen 2–3 platforms, but we're not adapting content to each platform's unique style We've researched deeply, chosen 2–3 platforms strategically, and tailor content format and tone to each platform's culture

How do you measure the success of your social media efforts?

We don't track metrics—we just hope for the best and post what feels right We check follower count and occasional post likes, but don't track deeper metrics We monitor engagement rate and reach, but don't connect it to actual business outcomes We track engagement, click-through rate, conversion rate, and tie social metrics directly to business results