What's Your Email Marketing Maturity Level?

Discover where you stand with email marketing strategy. In just 4 quick questions, we'll assess your current approach, identify critical gaps, and reveal exactly what's holding you back from the $42 ROI per dollar that top Australian marketers are achieving. Get your personalised action plan at the end.

How are you currently managing your email list?

I don't have a dedicated email list yet—I'm still figuring out where to start. I have a list but I'm sending generic messages to everyone without segmentation. I segment by basic criteria (e.g., location or purchase history) and personalise some content. I use advanced segmentation and behavioural triggers to send highly personalised sequences.

What's your biggest challenge with email subject lines?

I'm not sure what makes a subject line work—I usually keep them generic. I try different approaches but rarely test or track what actually resonates. I use proven formulas and test regularly, but my open rates are still below 30%. I consistently test subject lines and achieve 40%+ open rates through data-driven optimisation.

How do you handle email frequency and engagement?

I send emails sporadically whenever I have something to share. I send regularly but I'm not monitoring unsubscribe rates or engagement metrics. I send 2–4 times per week and track metrics, but I'm not sure if it's optimal. I use data to adjust frequency, monitor engagement closely, and maintain low unsubscribe rates.

Are you using automation in your email campaigns?

No—I manually send all emails and don't have automation set up. I've set up a basic welcome sequence but nothing beyond that. I have welcome sequences and some behavioural triggers, but it's not comprehensive. I run sophisticated automated workflows including welcome, nurture, sales, and re-engagement sequences.

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