What's Your PPC Campaign Health Score?

Discover how effectively you're managing your PPC campaigns and identify the hidden gaps costing you thousands. In just 4 quick questions, we'll assess your keyword strategy, audience targeting, conversion tracking, and optimisation practices. You'll get a personalised roadmap showing exactly where to focus first for maximum ROI impact.

How are you currently managing your PPC keyword strategy?

I bid on broad, high-volume keywords to maximise clicks I use a mix of keyword types but rarely review or update them I focus on intent-driven keywords and maintain a negative keyword list I systematically test keyword variations, track performance, and refine quarterly

What's your approach to audience segmentation and targeting?

I treat all visitors the same with one generic campaign message I've created a few audience groups but messaging isn't tailored I segment by behaviour and demographics with customised messaging for each I use sophisticated segmentation including regional targeting and lookalike audiences

How robust is your conversion tracking and measurement system?

I track clicks and impressions, but not conversions or ROI I track some conversions, but there are gaps in my tracking setup I track conversions accurately and know my CPA and ROAS I have complete conversion tracking, baseline metrics, and monthly performance reviews

How frequently do you optimise and test your PPC campaigns?

I set campaigns and leave them running without changes I make occasional adjustments when I notice performance drops I run regular A/B tests on ad copy and adjust bids monthly I systematically test variations, optimise landing pages, and refine strategy weekly

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