How Risky Is Your Australian Marketing Strategy?

Discover which digital marketing mistakes might be costing your Australian business thousands in wasted ad spend. In just 4 quick questions, we'll evaluate your approach to local targeting, mobile optimisation, goal-setting, and data tracking. Get your personalised risk assessment and find out exactly what to fix first.

How do you currently approach your marketing messaging across different platforms?

I create different messages for each platform—whatever feels right at the time. I have a general brand voice, but it varies quite a bit between channels. I maintain consistent messaging with minor format adjustments per channel. I follow a documented brand guide that all teams apply consistently across all platforms.

What's your current approach to tracking and reviewing marketing performance?

I don't regularly check analytics—I assume campaigns are working if they're running. I check metrics occasionally, but I'm not sure which ones matter most. I review key metrics monthly and adjust some campaigns based on performance. I track specific metrics weekly, analyse trends, and adjust strategy based on data-driven insights.

How well optimised is your website for mobile devices?

I haven't prioritised mobile—my site is desktop-first. My site works on mobile, but it's not ideal—forms and checkout are clunky. My site is responsive and mostly mobile-friendly, but I haven't tested thoroughly. My site is mobile-first, fast-loading, and I regularly test on actual devices.

Do you have specific, measurable goals for your digital marketing campaigns?

Not really—I just run campaigns and hope they generate results. I have vague goals like 'increase awareness' but they're not measurable. I have some specific targets, but they're not consistently applied across all campaigns. All my campaigns have SMART goals—specific, measurable, and tracked regularly.

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