What's Your E-commerce SEO Readiness Score?

Discover where your online store stands in the competitive Australian e-commerce landscape. In just 4 quick questions, we'll assess your current SEO strategy, identify critical gaps that could be costing you sales, and reveal exactly what you need to do next to dominate search results and boost your revenue.

How are you currently approaching keyword research for your e-commerce store?

I'm guessing what customers search for based on what sounds right. I'm looking at competitor keywords but haven't mapped out my own strategy yet. I'm using keyword tools to identify search volume and competition, but not consistently. I have a documented keyword strategy targeting high-intent, location-specific terms with clear conversion potential.

What's your current situation with technical SEO and site performance?

I haven't checked my site speed or mobile performance—not sure if it's an issue. I know my site might be slow, but I haven't implemented fixes yet. I've optimised images and enabled caching, but I'm not tracking Core Web Vitals consistently. My site scores 80+ on PageSpeed Insights, I've implemented schema markup, and I'm monitoring Core Web Vitals monthly.

How are you currently building authority and backlinks for your e-commerce site?

I'm not actively building backlinks—I'm hoping organic links will come naturally. I've submitted to a few directories, but I don't have a strategic link-building plan. I'm reaching out to relevant Australian businesses and creating some link-worthy content. I have an active strategy: creating original research, guest posting, and building genuine relationships with industry partners for high-quality backlinks.

How are you monitoring and improving your e-commerce SEO performance?

I'm not tracking SEO metrics—I just hope sales improve over time. I check Google Analytics occasionally but don't have a consistent review process. I track organic traffic and keyword rankings monthly, but I'm not sure which metrics matter most. I review organic traffic, conversion rates, keyword rankings, and revenue from organic search monthly and adjust my strategy based on data.